Lotus Cup Identity

Branding + Motorsports Design

Lead Strategic Designer/Creative Direction: Gareth TW Rees
Senior Exterior Designer: George Edwardes
Graphic Designer: Nick Castle
Lotus Visualisation Team

Brand Strategy | Design Direction | Concept Development | Graphic Design | Apparel Design | Collaboration

In March 2025, following the success of the Team Lotus re-launch, we received a request to design the identity for the forthcoming Lotus Cup championship in China.

We created an experimental visual system derived from the Team Lotus identity, maintaining a familiar graphical feeling while offering clear opportunities for marketing and commercial differentiation between Team Lotus and Lotus Cup.

The Lotus Cup Livery was created for Lotus owned vehicles within the championship, the concept and colour scheme inspired the supporting equipment and graphical assets for Lotus Cup race events. The livery was adopted for the Emira experimental concept at Goodwood 2025.