Team Lotus Apparel + Equipment

Apparel, Merchandise, Branding + Motorsports Design

Lead Strategic Designer/Creative Direction: Gareth TW Rees
Graphic Designer: Nick Castle
Head of Strategic Design: Andrea Rosati
VP Brand and Creative: Ben Payne

Brand Strategy | Design Direction | Concept Development | Graphic Design | Apparel Design | Technical drawing | Collaboration

In parallel to the Team Lotus branding work, I also designed the inaugural Team Lotus apparel and equipment for the 2025 season.

Due to time restraints, my aim was to keep things incredibly simple, bold and striking, authentic to our brand and absolutely built for racing. At the time I hoped we could partner with a specialist performance apparel brand but this was not possible.
The design ideation and techpacks were completed and sent to the supplier of our partner racing team in under one week.

Small range consisting of -
Cap
Race Jacket
Technical T-shirts x 2
Polo Shirt
Buttoned Team Shirt x 2
Umbrella
Race Suit

Considering the speed of the project, I am proud of the collective visual of the apparel range - tying in with the car and supporting brand assets.