Lotus DNA X D.N.A. Exhibition / London Design Festival 2025

Exhibition Curation and Design

Lead Strategic Designer: Gareth TW Rees
Head of Strategic Design: Andrea Rosati
VP Brand and Creative: Ben Payne
Graphic Designer: Nick Castle
Lotus Visualisation Team
Photography: Calvin Kretzing

Exhibition Curation | Design Direction | Graphic Design | Communications | Collaboration | Copywriting | Public speaking

In September 2025, I had the opportunity to contribute to the Lotus exhibition preparations and planning for the London Design Festival. My role within the project included narrative definition, logo design, copywriting, asset curation and collection, spatial planning and build at our Mayfair showroom.

”D.N.A. x DNA expands the concept of Digital, Natural, Analogue and A Car You Wear introduced by The Lotus Theory in 2024. On one side it explores the relevance of these concepts beyond the automotive industry with likeminded strategic partners and creators. On the other, it displays our history and legacy of innovations and muses.”

The activation sought to open a dialogue between heritage and possibility, bringing together experimental materials, prototypes, and projects from Lotus’ archives that embody the brand's relentless innovation, culminating in a raw encounter with the award-winning Lotus Theory 1.

As part of the London Design Festival, I was also invited to represent Lotus at the Global Design Forum talks on the topic of ‘Future Legacies’ at the world-renowned V&A Museum, an incredible honour and a privilege.

London Design Festival — Future Legacies