Lotus Brand Essentials

Branding Guidelines and Corporate Identity

Lead Strategic Designer: Gareth TW Rees
Lead Strategic Designer: Sam Philpott
Graphic Designers: Nick Castle + Sebastian Koseda
Head of Strategic Design: Andrea Rosati
VP Brand and Creative: Ben Payne
Lotus Visualisation Team

Brand Strategy | Design Direction | Graphic Design | Communications | Collaboration | Copywriting

In August 2023, I had the opportunity to lead and define new brand and corporate visual identity guidelines for Lotus.

We called it the ‘Brand Essentials’.

The comprehensive 160 page document was supplied and presented to all employees and dealerships globally, it expressed how we look, what we say and how we act. Clearly defining our new identity, making it easier to bring it to life in a confident, coherent and consistent way across global channels and multiple communications.

The Brand Essentials featured three chapters, which included;

01/ Our Brand
02/ Corporate Identity
03/ Look and feel

Always updated in line with the evolving brand strategy.